How the project came together
The decisions behind the work
The starting pointA new business needed direction as well as a website
The engagement started with a new appraisal business competing in a crowded local market. The website needed to establish credibility, explain the service clearly, and give search engines a stronger local foundation.
The buildTrust and local search were designed together
The site was structured around clear residential appraisal services, straightforward conversion paths, professional presentation, technical performance, and search-focused page organization rather than treating SEO as a separate layer.
The resultFirst-page visibility and a consistently busy pipeline
The business reached the first page for multiple target searches and has maintained a consistently busy client pipeline.