Support both search and in-home sales
The website needed to strengthen the company's online presence while also functioning as a practical catalogue the owner could use when meeting customers in person.
Selected work
SEO & Web Development
WINDOW FASHIONS NORTHWEST
Window Fashions NorthWest is a custom window coverings business serving the South Sound region. We partnered with the client to modernize their online presence and support ongoing SEO growth through a fast, responsive marketing website.
Window CoveringsNext.js / React / Tailwind CSS
12×
increase in digitally attributable leads
Following a website rebuild, rebranding assistance, ongoing SEO, and Corporate Positioning.
The engagement
A website that works in search and in the living room
Window Fashions NorthWest is a custom window coverings business serving the South Sound region. We partnered with the client to modernize their online presence and support ongoing SEO growth through a fast, responsive marketing website.
Built with Next.js, React, and Tailwind CSS, the site focuses on performance, headless image delivery, and mobile usability. The website also doubles as a digital catalogue, allowing the owner to easily showcase products and past work while meeting with customers in person.
How the project came together
The decisions behind the work
Fast pages with room for visual products
Next.js, React, responsive design, and headless image delivery support a visual product catalogue without giving up the performance and mobile usability needed for search and lead generation.
Digital lead volume increased 12×
Following the website rebuild, rebranding assistance, ongoing SEO, and Corporate Positioning, digitally attributable leads increased twelvefold.
What we delivered
Project scope and system
LanguageJavaScript
SystemNext.js / React / Tailwind CSS
Technical architecture
Next.js application with shared components and content-backed page families rather than copied standalone pages.
Primary marketing and content pages are rendered for crawlability and fast first delivery, with browser-side behavior kept to the interactions that need it.
MDX-backed article and location content keeps long-form publishing in version control while shared templates own layout, metadata, and responsive behavior.
Dynamic sitemap generation, canonical metadata, structured data, internal linking, and preview-indexing controls are handled as part of the application.
Image delivery, client JavaScript, analytics timing, and mobile layout are treated as a shared performance budget on an image-heavy sales site.
Branch-based Vercel previews, production build checks, and repository ownership support ongoing SEO and development without trapping the site in a visual editor.
From case study to implementation
Engineering behind this case study
The project page shows the outcome and engagement. These documents expose the architecture, search, performance, and measurement decisions behind it.
Performance
Why our sites are unusually fast
Why our sites tend to perform well: server-first rendering, narrow JavaScript boundaries, controlled media, restrained third parties, and less unnecessary runtime work.
OpenMDX & Content SystemsWhy location pages are content models, not city-name swaps
How we structure location content so a shared route can scale while each page still has enough local substance, imagery, services, FAQs, and context to deserve its own URL.
OpenMDX & Content SystemsThe connectrader MDX content standard
How we structure long-form website content so writers can work in readable documents while the application still gets reliable metadata, routing, images, schema, and build-time validation.
OpenPerformanceImage performance standard
Images often account for the largest share of transferred bytes on a marketing site, so image handling deserves its own standard.
OpenTechnical SEOHow we preserve SEO during a website rebuild
The technical migration work behind a search-conscious rebuild: URL inventory, redirects, canonicals, internal links, rendering, sitemaps, metadata, and post-launch monitoring.
OpenProcessHow we build
See the full path from architecture and content through QA, launch, measurement, and handoff.
OpenMeasurementHow we measure public outcomes
Read the definitions and limits behind lead, attribution, and revenue claims.
OpenProject views
A closer look
Your project
Need the website to do more than look finished?
Tell us what the business needs to improve, what the current site is getting in the way of, and what a better outcome would look like.