Fire and smoke restoration

Clear the smoke before the room fills.

A minigame we built into a fire and smoke restoration company's website, shown here with the client's name taken out. Smoke pours into a living room and you tap to clear it. It keeps coming back faster.

Takes about 30 seconds. Free, no sign-up, works on a phone.

Instructions

How to play

One round, about 30 seconds, one goal: keep the room breathable as long as you can.

  1. Start clearing

    Smoke starts pouring into a living room. Press Start clearing and the meter begins to fill.

  2. Tap the smoke

    Tap or click the smoke to clear it. The more you clear, the higher your abatement score.

  3. Watch where it comes from

    It keeps coming back faster: from the couch, the vent, under the door and out of the carpet.

  4. Share your score

    When the room fills, the round ends with ABATEMENT FAILED. Share your score and challenge a friend to beat it.

Controls

Tap or click
Clear the smoke under your finger or cursor
Arrow keys
Aim with the keyboard
Space
Clear where you're aiming

Tips

  • Watch the meter. It tracks how much smoke is in the room, and the round ends when it fills.
  • A round lasts about half a minute. Nobody wins. That's the point.
  • Your best score saves in this browser.

Play Clear the smoke

Why it works

Why it works for a restoration company

Most people who find a restoration company online are deciding whether they can handle the damage themselves. This game answers that question for them in about 30 seconds.

  • It proves the point instead of claiming it

    Telling a homeowner that cleaning up smoke damage alone doesn't work is a claim they can ignore. Letting them try and lose is proof. The game is tuned so nobody wins, not even an autoclicker.

  • The ask arrives at the right moment

    The end screen drops in the second the room fills up, when the visitor feels most outmatched. On the client's site, the first button on that screen is their phone number.

  • Every share is a referral

    Scores share as an image with the company's name and number on it, and the link challenges friends to beat the score on the company's own site.

  • It costs the visitor 30 seconds

    A round lasts about half a minute and plays with a thumb on any phone. There is nothing to download and no sign-up, so people actually finish it.

  • It can be measured

    The game reports starts, finished rounds, shares and button clicks as analytics events, so it's clear how many players go on to call.

Your site next

Wouldn't this be cool on your site?

We design games like this around the one thing your customers need to understand before they call. Start with a free homepage design and we'll show you where one fits.

Get my free homepage design or call (253) 400-5949

Built for businesses ready to invest $2,500+ in a website or $1,500+/month in growth.

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