Custom Next.js website architecture organized around service, location, article, and property-management content rather than a theme-first page structure.
Selected work
Website, SEO & Positioning
REGIONAL PLUMBING GROWTH
A regional plumbing contractor needed the website and broader digital presence to produce more qualified opportunities, not simply present the company online.
Plumbing & MechanicalWebsite rebuild / Ongoing SEO / Corporate Positioning
5×increase in leads
Website rebuildRebranding assistanceOngoing SEOCorporate Positioning
The engagement
Rebuilding the digital system around qualified demand
A regional plumbing contractor needed the website and broader digital presence to produce more qualified opportunities, not simply present the company online.
The engagement combined a full website rebuild, rebranding assistance, Corporate Positioning, and ongoing SEO. Service architecture, search coverage, conversion paths, technical performance, tracking, and continued page development were handled as one connected system.
Comparing lead volume before and after the engagement, the business reached five times its previous lead volume.
What we delivered
Project scope and system
SystemWebsite rebuild / Ongoing SEO / Corporate Positioning
Technical architecture
Commercial pages are delivered as crawlable HTML with interactive behavior isolated to the components that actually need browser state.
Structured content and MDX support continued service-area, article, and property-management development without duplicating page implementations.
Technical SEO, metadata, sitemap behavior, location architecture, internal links, and migration details are handled in the same codebase as the site.
Forms, calls to action, property-management paths, and ongoing page changes are treated as part of the lead system rather than as decoration.
The engagement keeps development and SEO connected so search findings can turn directly into code, content, and conversion changes.
From case study to implementation
Engineering behind this case study
The project page shows the outcome and engagement. These documents expose the architecture, search, performance, and measurement decisions behind it.
Technical SEO
Our technical SEO foundation
The technical SEO baseline we expect before content strategy can compete: crawlable HTML, stable URLs, canonicals, schema, sitemaps, and release checks.
OpenTechnical SEOHow we preserve SEO during a website rebuild
The technical migration work behind a search-conscious rebuild: URL inventory, redirects, canonicals, internal links, rendering, sitemaps, metadata, and post-launch monitoring.
OpenConversion & DataWhy a fast website can still convert poorly
Performance removes friction, but conversion still depends on intent, offer clarity, proof, calls to action, form design, trust, and what the visitor expected to find.
OpenDelivery & OperationsWhy many of our forms hand data to a provider instead of storing it locally
Why many marketing forms validate and hand leads to a dedicated provider instead of turning the public website into a second customer database.
OpenProcessHow we build
See the full path from architecture and content through QA, launch, measurement, and handoff.
OpenMeasurementHow we measure public outcomes
Read the definitions and limits behind lead, attribution, and revenue claims.
OpenYour project
Need the website to do more than look finished?
Tell us what the business needs to improve, what the current site is getting in the way of, and what a better outcome would look like.