Next.js rebuild with reusable service and content patterns designed to support continued changes as the business shifted toward higher-value handyman and remodeling demand.
Selected work
Website, SEO & Positioning
REGIONAL REMODELING GROWTH
A regional remodeling contractor needed a digital presence that reflected the quality of the company, made its services easier to understand, and turned more of its market visibility into real inquiries.
Remodeling & ConstructionWebsite rebuild / Ongoing SEO / Corporate Positioning
10×increase in leads
Website rebuildRebranding assistanceOngoing SEOCorporate Positioning
The engagement
Turning a stronger company into a stronger digital sales asset
A regional remodeling contractor needed a digital presence that reflected the quality of the company, made its services easier to understand, and turned more of its market visibility into real inquiries.
The work combined a complete website rebuild, rebranding assistance, Corporate Positioning, and ongoing SEO. The site was rebuilt around clearer services, stronger proof, regional search coverage, conversion paths, technical improvements, and continued content development.
Comparing lead volume before and after the engagement, the business reached ten times its previous lead volume.
What we delivered
Project scope and system
SystemWebsite rebuild / Ongoing SEO / Corporate Positioning
Technical architecture
Core service and regional content is delivered as crawlable HTML while interactive behavior remains limited to the components that require it.
Structured service and article content supports ongoing search coverage without creating a separate page implementation for every new topic.
Migration controls, metadata, internal links, sitemap behavior, and technical SEO are maintained alongside the website rather than through disconnected plugins.
Service clarity, proof, regional coverage, calls to action, and continued page development are treated as one lead-generation system.
Ongoing development lets search, conversion, and business-priority changes become site changes without a handoff between separate vendors.
From case study to implementation
Engineering behind this case study
The project page shows the outcome and engagement. These documents expose the architecture, search, performance, and measurement decisions behind it.
Technical SEO
Our technical SEO foundation
The technical SEO baseline we expect before content strategy can compete: crawlable HTML, stable URLs, canonicals, schema, sitemaps, and release checks.
OpenConversion & DataWhy a fast website can still convert poorly
Performance removes friction, but conversion still depends on intent, offer clarity, proof, calls to action, form design, trust, and what the visitor expected to find.
OpenArchitecture & EngineeringRouting and URL design
URL structure is part of the product. It affects navigation, search behavior, analytics, redirects, and how easy a site is to maintain.
OpenTechnical SEOHow we preserve SEO during a website rebuild
The technical migration work behind a search-conscious rebuild: URL inventory, redirects, canonicals, internal links, rendering, sitemaps, metadata, and post-launch monitoring.
OpenProcessHow we build
See the full path from architecture and content through QA, launch, measurement, and handoff.
OpenMeasurementHow we measure public outcomes
Read the definitions and limits behind lead, attribution, and revenue claims.
OpenYour project
Need the website to do more than look finished?
Tell us what the business needs to improve, what the current site is getting in the way of, and what a better outcome would look like.